About Us
OUR JOURNEY
Translate-Handwoven Ikat, incepted in 2010, is a concept apparel and home textile label in India with the primary focus in reviving the age-old art of Ikat by honouring the artisan's know-how. We aim to transform the traditional handcrafted Ikat textile into timeless clothing and lifestyle.


MISSION
Translate commits to giving a new lease of life to the Ikat craft technique of Pochampally by empowering and providing consistent employment to the sixth-generation artisanal communities. We are dedicated in setting up the path of revival and resurgence of the glorious Ikat textile.
VISION
Translate is proud to play a part in creating awareness for India's rich heritage in handcrafted textiles. We celebrate the craft of Ikat by sustaining the exquisite beauty of it through new interpretations. Our premise is that "hands are the value addition". The materials are passed through several hands to create unique Ikats.
CORE TEAM
Translate is a brainchild of like-minded people. Co-founded by entrepreneur duo Mrs.Vinita & Mr.Vickas Passary & textile revivalist Mr.Chandrasekhar. The thread that weaves them together is the shared love and passion for handwoven textiles, art and culture.
DESIGN STUDIO
Our design studio based in Hyderabad, Telangana, is equipped with skilled artisans, weavers, stream-stress, designers and many more. The authenticity of Translate is bringing this craft to a large audience through our textiles, clothing and lifestyle.
Our design stories are filled with inspiration, curating age-old textiles, studying the intangible human heritage, and bringing out the best from each of the hands involved at our design studio.


IMPACT
Translate is not merely a fashion label, but a spirit that embodies to accelerate change. Our continuous and sustained effort to work with the indigenous craft of Ikat weaving ensures the craft is kept alive and authentic at its origin.
Effortless styling is the brand identity, the clothing line highlights the versatility, functionality in its relaxed silhouettes. Lifestyle product emphasises a quality of timelessness.


We believe in conscious consumerism.